March 21, 2025

Information Design: Final Project/Infographic Video Animation

3/2/2025 - 23/3/2025 / Week 1 - Week 7
Janice Marie Eng Chia Hui /0361521
Information Design/Bachelor of Design in Creative Media / Taylor's University

Information Design/Final Project: Infographic Video Animation

Instructions

Lectures

View exercises for lecture notes.

Task

To-do list:

Form a group
Determine a topic we wish to do
Make the script and storyboard
Compile our assets
Compile our sound effects
Compile our voice lines
Animate the video and make sure it fits into 3 mins

//This blog will go over the task I have done in the project. Pls view my teammate's blog for more information on their part//

Group formation and task delegation

For my group, we had a total of 10 people and these included:

Katelyn Tan Kye Ling (project manager/leader)
Alyssa Aisyah Binti 'Arief Nasran
Chen Yuan Yuan
Chong Hui Yi
Iman Binti Kamarudin
Janice Marie Eng Chia Hui (me)
Johnny Lam Wee Zhe
Mercy Chong HuiZiun
Nausheen Nazim
Reema Arif Hamza

For this project, our leader split us into 2 teams:

Drawing team:

Compiling the script (split with some of the animators)
Draws the assets
Developing the storyboard (animators made the initial draft and the drawing team revised it)
Identifying the art/design direction
Developing mock-up for the animation team

Animation team:

Developing the storyboard (animators made the initial draft and the drawing team revised it)
Determine animation direction
Compiling sound effects
Editing and compiling video
Inserting in the voice-over

There was an extra team, the voiceover team which included:

Iman
Katelyn

I volunteered to be in the Drawing Team along with Katelyn, Alyssa, Hui Yi, Mercy and Reema.

Determining the topic + some research

Our group leader called for a meeting to discuss the potential topics we could pursue for this project. We all tried to find any infographic videos on the internet that looked like they could have some improvements.

I managed to find some videos and one of them included 'How Twinkies Are Really Made | The Follow | TODAY (not animated) (link)'.

Figure 1.1 List of videos found by the entire group (22/3/25)

Ultimately, we decided to use the topic 'How Ponzi Scheme Works?' Following that, I tried to carry out some research on Ponzi Schemes and how typical infographic video flows were.

For the research on Ponzi Schemes, I looked into the original video and tried to find some extra information on Bernie Maddof.

For the research on the infographic video flow, I analyse some Ted Ed and BBC videos. Some of the video I looked at were:

From there it seems that most infographic videos followed this structure:

Starts off with a story/case study related to the concept
Explain the definition of the concept
Explain the effect/what happens when the concept happens
Point out how to identify/spot/avoid the concept

I then tried to draft out a bit of the script as seen below.

Figure 1.2 Ponzi Scheme by Janice Eng (22/3/25)

Scripting + Storyboarding

After showing Katelyn (grp leader) the drafted script, she said it was good and we could use it as a base. So after brainstorming sessions, we managed to decide the flow of the story. It would go as follows:

Introduction
What is a Ponzi Scheme?
How does it work?
Signs to look for
Outro

Following that, the Drawing team split up the script and worked on making the script for each scene. I worked on Scene 2 (What is a Ponzi Scheme?) with Alyssa. We managed to finalise the script but were asked to summarise it to fit into the 3-minute time limit. Below is the finalised and summarised script.

Figure 1.3 Finalised Script by Janice Eng (22/3/25)

We then handed it off to the Animation team to come up with a storyboard. They came up with one and handed it off to us, and we revised it a bit to make it flow well. Additionally, the drawing team also broke down the script in Excel to see how long the whole video would roughly be.

Figure 1.4 Script Breakdown + storyboard (22/3/25)

Asset Drawing Time

When it came to drawing the assets, we tried to lock down our art direction and colour palate for the project. Iman came up with some designs for the characters, which were then refined by Huiyi.

Hui Yi, who was basically our art director, also set some colours for use to use in each scene. Additionally, she gave us a key art (sort of she showed us an example of her scene and I took it as key art) to follow. After that, I tried to make the assets as close as I could to Hui Yi's creative direction.

The scene I was working on was Scene 2: What is the Ponzi Scheme. I was working on this with Alyssa again as well.

Figure 1.5 Iman's Character A & B(left) VS Huiyi's Character A & B(right) character design (22/3/25)

Figure 1.6 Moodboard design by Huiyi (22/3/25)

Figure 1.7 Colour Palette(left) & Key art (right) (22/3/25)

I tried out some variations with the given colour palate and ran it by our art director to make sure that the colours and design were right. After getting approval from the art director, I arranged the art boards in order and labelled each of them to make sure that it would be easier for the animators to understand the flow.

I also made an animatic with my scenes to make it easier for the animation to understand, again.

Figure 1.8 Some variations in colours (22/3/25)

Figure 1.9 Receipts of confirming with the group about the assets (22/3/25)

Figure 1.10 Arranging the artboard nicely for the animators (22/3/25)

Figure 1.11 Animatic for the animator's reference (22/3/25)

Assets that I made

//ASSETS WERE HANDED OFF TO THE ANIMATION TEAM TO BE ANIMATED. EDITS WERE MADE TO THE ASSETS BASED ON ANIMATORS PREFERENCES//

Figure 1.12 Assets I made (22/3/25)

I actually attempted to make the animation for scene 2. However, it was not used in the end as the animator in charge of scene 2 had already animated the scene. Attached below are some of the animations I made using Adobe Animate.

Figure 1.13 Test animation of the start of Scene 2 (23/3/25)

Final Submission

Assets I made:

https://drive.google.com/drive/folders/1yct-EVJ0GxZSHoc8pPAAYIBVFd0JA0jL?usp=drive_link

Proposal Slides/Flip Presentation

SECTION 5: Group 2 by Janice Eng

Final Infographic Video

Script Breakdown

Script

Scene 1: Introduction by Janice Eng

Feedback

Week 1

No feedback this week

Week 2

Between your 'How cats are domesticated' and 'How a Ponzi Scheme Works' idea, I think the Ponzi Scheme one has more room to work with as it is a more 'awareness' topic.
You can also put in a number for a scam helpline at the end.

Week 3

You can try to record the voice-over first and then see how long it will take to present everything

Week 4

The storyboard looks good. Try to record your voice lines and see how long it takes to read the entire script.

Week 5

No feedback was given

Week 6

You can try adding some audio into your animatic to make it more understandable

Week 7

Progress looks good so far.
But you can see in some of the scenes, the character has no leg and no head, you can try to add the head or legs in or try to not show those.

Reflection

What I have learnt:

Finding a good reference is very helpful. When making an infographic video, I found that analysing other infographical videos helps guide us on what the structure should be like.
Miller's Law is extremely helpful. It's like creating slides, where you have to make sure the page is not too cramped.
Using the LATCH principles also really helped, as it allows us to find out what information we need.

Observations:

It's hard to maintain consistency in group work as everyone has their own drawing/animation/writing style.

What can be improved upon:

I think in the future, I would have like to research more on the topic. There is a lot of content that could have been put in, such as Pyramid Scheme VS Ponzi Scheme, list of famous Ponzi Schemes in Malaysia and much more.
In future, I definitely would want to improve our time management skills. I noticed that most of the work I handed in to the group for this project was very last minute, which is bad.

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Janice Marie Eng Chia Hui (0361521)